Otacuschez™ | Fair Trade

You Can Make a Difference

By buying the Equal Exchange Fair Trade coffee, tea and cocoa that we sell at Otacuschéz, you are contributing to the well being of farmers. An average 13 Riyals Caffe Latte delivers less than 10 Halalas back to farmers on non-Fair Trade farms. By linking directly with markets, farmers in Fair Trade cooperatives are able to earn 3 to 5 times more than they would receive by selling their coffee through conventional means.

Otacuschéz has made a commitment to provide you with fair trade coffee and tea through an alliance with Equal Exchange, a worker-owned cooperative linking farmers in Latin America, Africa and Asia, and helping them stay on their land, support their families, plan for the future, and care for the environment.

The Fair Trade movement strives to achieve a fair price paid to small growers for their goods, which is distributed through small cooperatives that bypass the purely profit-minded middlemen who dominate the world market. Through strict international monitoring, Fair Trade certification is placed on goods that are produced under certain conditions and traded under certain regulations.

Coffee is the second most widely traded commodity after oil, having a great impact on industry. Small family farmers grow over 50% of the world’s coffee. Coffee prices on the world market have been declining well below costs of production leading to increasing landlessness and hunger around the coffee-growing world, trapping farmers and their families in a cycle of poverty and debt.

Similar conditions apply to tea farmers. Fair Trade certification verifies and acknowledges the commitment of producers to meeting internationally recognized Fair Trade standards.

Fair Trade cooperatives fund schools and basic medical care for families, and provide farmers with opportunities for economic independence.

Farmers producing for both fair trade and the organic markets receive not only higher prices for their coffee, tea and cocoa, but also benefit from a more secure, and growing market, while consumers are making small investments in preserving biodiversity and maintaining the environmental integrity of plantations.

Learn more about Fair Trade